Skratch Creative blog

Shopping cart abandonment is one of the most common roadblocks that retailers experience when trying to increase their sales. According to Web Strategies, 59% of people shopping online will abandon the items in their cart. To reduce the rate of cart abandonment for your online store, try these five tactics.

With the festive season fast approaching, ecommerce retailers are busy setting up and preparing their online shop for the Christmas blitz.

Great brands have that uncanny knack of trail blazing best practices before others have even dreamt of it.

Staying on top of the changes in an increasingly digital age is a challenge for most business owners, but ecommerce is one evolution of the sales process that can’t be ignored.

Ecommerce has, without a doubt, become a highly competitive business environment. There are a lot of businesses in the marketing place.

Improving the level of engagement on your social media channels can be an ongoing and relentless task.

Social media can be a very rewarding marketing channel, but it can often be an elusive domain for small businesses.

If you are familiar with your website analytics, you would have heard of a metric called “bounce rate.” The bounce rate is the percentage of website visitors that leave your website after visiting one page.