Skratch Creative blog

Often, SEO and PPC are approached with separate strategies. And while they are dissimilar in many ways, it is still important to remember that they are part of the same domain: search.

Listen to enough tales of woe from the eight out of 10 entrepreneurs still reeling from the failure of their first start-up, and you will quickly recognize recurring themes. These four common pitfalls should serve as cautionary tales to help those just starting out on their entrepreneurial journey.

The requirements of how websites should be used and displayed have changed. Previously, websites were optimized with desktop computers in mind, now website designers are building with a mobile first approach to user experience design.

Investment in websites and online marketing by small businesses has increased rapidly over the last five years. Business owners are coming to realize that with the growth of consumers relying on search engines, online marketing can provide low risk, low cost and high returns.

We have become an instant gratification society. A lot of this is due to the convenience of the Internet and how it’s accessible from anywhere, just with a simple search on our mobile devices.

Pay per click (PPC) advertising can be an incredibly effective way to increase exposure to your target audience and drive traffic to your website. PPC ads occupy prime real estate at the top of search engine results, making them an attractive option for small businesses struggling to reach the first few positions organically.

A great deal of online marketing terms can seem like jargon to small business owners. Not only do a lot of these practices seem complicated in theory-but a lack of understanding of what they achieve in practice can make them unappealing for small business owners.

It is important to understand that Google’s fundamental goal is to deliver the most valuable and relevant content for each search query. This too, should be the underlying goal of any SEO strategy.