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Search engine optimization (SEO) is sometimes viewed as quite an intricate subject that raises many questions – even though it’s considered a key area of internet marketing.

Google Analytics is an invaluable free tool which provides incredible insights into how a visitor engages with a website.

Want your website to make a real impact? Try these four tips that can help guide your web designer into making your website shine!

Many small businesses, especially those with limited marketing budgets, treat search engine marketing as an afterthought. It’s where they focus their energy after they’re done with their print advertising, direct mail or classified ad campaigns.

Inbound marketing is one of the most effective ways to increase leads for your business. When you utilize inbound marketing, you can expect to see a conversion rate of up to 12%, which is twice the conversion rate of outbound marketing.

Here are 10 of the easiest ways to start marketing your website. While some of these may cost money, initial investment is crucial if you want your website to demonstrate any noticeable returns for your business.

Often, SEO and PPC are approached with separate strategies. And while they are dissimilar in many ways, it is still important to remember that they are part of the same domain: search.

Investment in websites and online marketing by small businesses has increased rapidly over the last five years. Business owners are coming to realize that with the growth of consumers relying on search engines, online marketing can provide low risk, low cost and high returns.