Skratch Creative blog

When you’re trying to establish a strong reputation in today’s online marketplace, customer reviews are one of the most powerful ways to make your company stand out and attract new business.

Today’s world is fiercely competitive for businesses. Having a strong bank of glowing customer reviews is a fantastic way to lend credibility to your site and brand, and is an important piece of a strong online marketing strategy.

From your experience, what do you see as the three most common challenges that small businesses face? Now how do you overcome those challenges?

Any small business owner knows that having good quality content is critical to online success, especially now that mediocre content continues to saturate the Internet.

Many small businesses, especially those with limited marketing budgets, treat search engine marketing as an afterthought. It’s where they focus their energy after they’re done with their print advertising, direct mail or classified ad campaigns.

Inbound marketing is one of the most effective ways to increase leads for your business. When you utilize inbound marketing, you can expect to see a conversion rate of up to 12%, which is twice the conversion rate of outbound marketing.

In this blog post, we described responsive web design as a culmination of different techniques. The two main techniques, which make up responsive web design, are Fluid Layouts and Media Queries.

Here are 10 of the easiest ways to start marketing your website. While some of these may cost money, initial investment is crucial if you want your website to demonstrate any noticeable returns for your business.