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We have become an instant gratification society. A lot of this is due to the convenience of the Internet and how it’s accessible from anywhere, just with a simple search on our mobile devices.

Pay per click (PPC) advertising can be an incredibly effective way to increase exposure to your target audience and drive traffic to your website. PPC ads occupy prime real estate at the top of search engine results, making them an attractive option for small businesses struggling to reach the first few positions organically.

A great deal of online marketing terms can seem like jargon to small business owners. Not only do a lot of these practices seem complicated in theory-but a lack of understanding of what they achieve in practice can make them unappealing for small business owners.

It is important to understand that Google’s fundamental goal is to deliver the most valuable and relevant content for each search query. This too, should be the underlying goal of any SEO strategy.

Improving the level of engagement on your social media channels can be an ongoing and relentless task.

Social media can be a very rewarding marketing channel, but it can often be an elusive domain for small businesses.

If you are familiar with your website analytics, you would have heard of a metric called “bounce rate.” The bounce rate is the percentage of website visitors that leave your website after visiting one page.

As a small business owner, you need to consider one simple but very important fact.