
A small business can do well or poorly depending on how well it talks to people. Your team is either in the office or working from home and the hardest part is making sure everyone is on the same page. Tools for working together come in. These aren't just words that sound good you really need them.
Think of Microsoft Teams or Slack. They're like hanging out at the water cooler online but for a reason. Not getting lost in a million emails chats files and updates that are going on right now. The Slack Blog even says that it helps teams work better together by making it easy and quick to talk to each other.
And you know what? It also gives you extra time. You don't have to search through fifty emails to find an attachment everything is in one place. You don't need to work harder you need to work smarter. You can do all of these things in one place with these tools assign tasks set up meetings and share documents.
I get it. Automation might sound like something from a science fiction movie. But it's not about robots doing all the work for people. It's about doing the same boring things over and over again. Things that waste your time that could be better spent on things that help your business grow.
For instance consider something as simple as sending out bills. Instead of writing and sending invoices by hand which could lead to mistakes you could use a program like QuickBooks or FreshBooks. They handle everything automatically sending out bills and reminders on time. It's like making a clone of yourself to do the boring work while you plan. Additionally QuickBooks is designed to work with your current systems without any problems so you won't have to deal with any extra tech issues.
Automation also lets you work from any place. Do you sell things online? Shopify and other tools can keep track of inventory and take care of customer orders on their own. And the best part? A Forbes report says that businesses that use automation get 25% more done. That's not just a number it's your business getting bigger while you do what you do best.
Taking care of your relationships with your customers is very important. But it can be hard to remember everything you've said to your customers. That's when systems for managing customer relationships (CRM) come in.
Imagine having a single place to keep track of customer interactions preferences and feedback. Some software that does this are Salesforce and HubSpot. It puts all of your customers' information into one easy to read dashboard so you can learn more about them and tailor your services to fit their needs.
Have you ever used a method that works for everyone? It doesn't work very often does it? Customers are happier when you use CRM data to make your interactions with them more personal. Word of mouth is still one of the best ways for small businesses to get the word out about themselves and a happy customer is more likely to come back.
Cloud computing might sound like something cool and hard to get. In reality it's all about being able to get to things and being flexible. It's like putting all of your office supplies in a backpack and being able to take them with you wherever you have an internet connection.
You can use services like Google Cloud or Amazon Web Services to store data run apps and get computing power without having to buy expensive hardware. It's that simple you only pay for what you use. This is great for small businesses in Willis where every dollar counts.
But the big win? Access. Your team can work on documents together from anywhere and at any time. Do you need to look at a file while you're with a client? It's easy it's on your tablet or phone. You and your data are no longer tied to a single workstation. Your business can move around just like you do.
Information. It makes you feel both scared and curious. What if I told you that it could be your best friend?
The key is to use tools that make data into useful information. Google Analytics and Tableau are two tools that can help you make sense of raw data by turning it into charts and graphs. Based on past data they can tell you how customers act what they buy and even what they might do in the future.
Think about how great it would be to know exactly which of your ads works best or which of your products people like the most. That's what data can do. When you know this choosing what to do is less of a risk and more of a science.
A survey by Deloitte found that businesses that use data driven insights are 23 times more likely to get new customers. Using data isn't just helpful it's necessary if you want to grow in a smart and efficient way.
The best thing about using technology in business is that it can help you do things faster and better. This could mean the difference between staying afloat and doing well for entrepreneurs in Willis. You don't have to be a tech genius to use these tools. You just have to be willing to try and accept the change. Isn't that what being an entrepreneur is all about? Accepting change to make a difference.